Authentic coaching and communication
In authentic communication and coaching, the four C's are essential: confidence, congruence, conviction, and calibration.

Start with confidence by believing in your message and in yourself; this sets a positive tone for any interaction.

 Develop congruence between your words and actions to build trust and credibility. 

Hold conviction in your values and the importance of your message, empowering you to communicate with passion and persuasion. 

Finally, master calibration by being attuned to the responses of others, adjusting your approach to maintain effectiveness and empathy in your communication.
 

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